Havas Conexiones launches

Havas PR North America formalizes Havas Conexiones, an agency within an agency that helps brands connect with Hispanics with offices in California, New York and Texas.

“Growing up with one foot in our home countries and another in the U.S. gives us automatically the ability to think empathetically like global citizens,” said Mayra Meza, Havas Conexiones Media Relations Director (Austin, Texas, office). “We factor in our deep-seated traditions with our American acculturation to homogenize the perfect fusion that we know brands seek. If we know it, we can communicate it seamlessly.”

“Latinos are influencing ‘mainstream’ trends in everything from food to fashion to technology,” said Kendra Matathia, Havas Conexiones Senior Vice President (Southern California office). “Understanding how these trends are based in the deep cultural values and traditions of communities along the border—and beyond—allows us to build long-lasting connections with Hispanic consumers.”

“Hispanic millennials are changing the way in which we communicate through social media,” said Laura Pacas, Havas Conexiones Senior Account Executive (New York City office). “They are setting the new standard for fluency in mobile technology, something that we closely examine as we develop ideas and messaging for our diverse campaign

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