ThinkNow wins Bronze 2020 ARF David Ogilvy Award
October 16, 2020
ThinkNow has been awarded a Bronze 2020 ARF David Ogilvy Award in the Multicultural category for research conducted for the “No One Gets A Diploma Alone” campaign with NGL Collective for the Ad Council. The award was presented during the virtual awards ceremony on Thursday, October 8, 2020 by the Advertising Research Foundation.
Over one-third of Hispanic students do not graduate on time with a standard diploma, leaving them with severe short- and long-term consequences to their economic security and health. The purpose of this national campaign was to inspire Latino adults, ages 25- 35 without a high school diploma, to get their high school equivalency.
PSAs for the year-long bilingual campaign launched in October 2019 and has driven 248K users to the FinishYourDiploma.org website with 67K zip code searches, resulting in 12% higher Search conversions than similar campaigns. The campaign included video, social media, banner ads, and out-of-home billboards.
