Kantar recently conducted a global online survey exploring how spending for the holidays differs this season compared to previous holiday seasons. What categories will people be spending the most on? Discover some of our findings here, as well as additional answers within the complete report.
Food and drink will see the biggest increase
Out of the categories we explored, “food and drink” will see the highest global increase this season. Almost a quarter (23%) of people globally plan to spend more in this category and only 17% report intentions to spend less.
Respondents in India (43%) and US (25%) were more likely to say they intend to spend more this season than respondents in the other markets we interviewed. Only 12% of French respondents and 16% of German respondents plan to spend more on food and drink this season.
When looking at spend by household sizes globally, a third of those with children believe they will see an increase in their spending this season (31%) compared to just 11% of single adults.
Travel will see the biggest decrease
Spending on travel is expected to be down this holiday season according to those we interviewed across eight global markets. Almost 4 out of 10 have intentions of spending less this festive season.
Spending on travel in Asia will be reduced the most, with as many as 7 out of 10 of consumers in China (69%) and over half in Singapore (55%) reporting their intention to spend less on travel this festive season. Brazil (39%) and France (29%) also reported to notable drops in spending.
When comparing travel spending by household sizes, more respondents with children in the household report their travel budgets are lower this season (43%) compared to multi-adult (37%) and single-adult (27%) households.