Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets
Over the last couple of years, mainstream ad agencies have tried to create specialty Hispanic or multicultural hybrids, division within division and /or attempted to put together people within to say they have the mul
In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori
The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists. They can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie
As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."