Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets

  Over the last couple of years, mainstream ad agencies have tried to create specialty Hispanic or multicultural hybrids, division within division and /or attempted to put together people within to say they have the mul

  HBO is doing it right.

The channel that brings you "Boardwalk Empire," and brought you "Entourage," is once again bringing you "How to Make it in America."  Season Two debuted last night.

After seeing Carlos Mencia's show in Las Vegas on September 16th (Mexican Independence Day), I don't expect him to get an invitation from Don Francisco.

While much of the marketing and media world--Spanish-language and English-language--still struggles with blatinos, the comic strip world keeps making big splashes.

   In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori

Happy Father’s Day for all the Dads in our biz.

Check out this video, it reminds me of my two children now in our Industry.

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?

  Those who know me well know that I enjoy celebrating the interaction of cultures.  So last night was a remarkable one and it was all due to the nation's oldest black fraternity, Alpha Phi Alpha.

The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists.  They  can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie

By Chiqui Cartagena

Next week's NGLC conference promises to elevate the conversation

OK, so I digress.  I'm listening to "Vogue" as I write this.

Everything I know about marketing I learned from the Material Girl.

   As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

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