Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen
Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV. So when I recently read about Nielsen's "
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H