Thank goodness I decided to take a breather before I posted this latest entry.  I wrote it but set it aside, and then bam!  I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV.  So when I recently read about Nielsen's "

Yes, it one of those again from me, but we have to get it our there to help elevate the discussion.

A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H

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