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December 24, 2012

By The Team | Yahoo! Advertising Solutions

Content marketing, targeting and personalization, and mobile optimization stand out as the top three priorities for marketers in 2013, according to this week’s infographic, which is based on a new survey by Adobe and eConsultancy.

Here’s a glimpse of the findings:

38% of agencies and 39% of companies rated content marketing their top priority
52% of marketers said targeting and personalizing content is fundamental to their digital strategy
56% said they need to better understand how mobile users research and buy products
58% said lack of analytical and optimization skills will be a major challenge in 2013

The solution is a new breed of marketers, says the infographic, who blends creative storytelling skills with analytical data-driven insights. (Do they bring their own capes?)

To view larger infographic CLICK above on ‘More Images’.

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