April 09, 2013

Televisa Publishing + Digital, a division of Grupo Televisa, announced the launch of the Vive Vanidades Total Beauty Guide app available for download for the iPad.

In an effort to help Latinas achieve a celebrity red carpet look in their everyday lives, Televisa Publishing + Digital created a national multimedia campaign to feature an interactive guide with the latest Spring trends for the office, romantic occasion, vacation, cocktail party and bride-to-be.

The app features beauty secrets from renowned celebrities, who share tips on their favorite products and how to feel your best starting from the inside out.

The launch of the Vive Vanidades Total Beauty Guide iPad app marks the fourth time in the past 24 months that Vanidades has created an innovative offering in its multimedia platform. As part of the campaign, Vanidades is also featuring a 32-page booklet inside of the May issue of the magazine as a complement to the app. The multi-platform, cross-promotional campaign includes content in the magazine, website, social media channels, iPad app and other promotional efforts as part of an integrated strategy.

"Latinas have long regarded Vanidades as the iconic resource for beauty and celebrity trends," said Jacqueline Blanco, Editor-in-Chief of Vanidades. "The app is the perfect vehicle for us to engage Latina consumers, going beyond just showing the latest trends and sharing insider tips on how to look camera-ready for Spring."

"Being an industry staple for more than 50 years, the Vive Vanidades app is the latest addition to the Televisa media empire and offers discerning Latina consumers a step-by-step guide on how to look beautiful for every occasion," said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. "By leveraging technology for the ever-changing media landscape, we are able to offer our readers the information they crave in the format that is most accessible to them, effectively blurring the lines between digital and print content."

"The development of a custom, Spanish-language app is the perfect marriage of the latest in technology with the ultimate in luxury beauty," said Televisa Beauty Advertising Manager Karla Goran. "As a forward-thinking publishing group, we're always looking for innovative ways to expand our offerings for today's vast media consumption preferences."

To download your free copy of the Vive Vanidades Total Beauty Guide App at

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