Televisa Publishing + Digital, a division of Grupo Televisa announced the release of the Vive Vanidades Technology Guide iPad application, sponsored by Ford Fusion 2013.
In an effort to reach more Hispanic female consumers, Ford Motor Company partnered with Televisa Publishing + Digital in a national multimedia campaign to showcase the latest technology, gadgets and applications that help Latinas stay connected and simplify their life. The iPad application will be available for free download in the Apple App Store on March 4, 2013. The launch of the Vive Vanidades Technology Guide iPad app marks the third time in recent months that Vanidades has created an innovative offering for the new platform. The campaign will harness the power of technology while leveraging Televisa Publishing's content, platforms and programs, including the magazine, website, social media, iPad application and other promotional efforts.
“Latinas love technology since it empowers them to continue learning, keep connected with friends and family and strengthen their relationships and social life,” said Madelin Bosakewich, U.S. & International Sales Director, Televisa Publishing + Digital. “We look forward to continuing to work with Zubi Advertising and Ford to engage Hispanic consumers and convey their message in an engaging way and around what moves Latinos physically, emotionally and culturally.”
“By bridging the print and digital divide via the Vive Vanidades app, we are looking to bring our robust content to our readers in an interactive, engaging and fun way that will keep them on the lookout for the next edition. It makes sense to offer this to our partners as a way of merging the vast Televisa content with theirs in a seamless way that creates buzz and excitement for their brand,” said Rudy Arda, Digital Marketing Director, Televisa Publishing + Digital.
“The 2013 Ford Fusion, which delivers cutting edge technology, efficiency and style, is the perfect vehicle to showcase alongside the Vanidades brand,” said Dave Rodriguez, Manager, Multicultural Marketing of Ford Motor Company. “Partnering with Vanidades to create a Spanish language custom iPad application--a first-ever for Ford-- presents a powerful platform to demonstrate Ford's commitment to deliver the best digital experience for our passionate Latina consumers.”
“We are thrilled that Groupo Televisa has partnered with us to develop this one of a kind APP. It's more evidence that the partnership between Ford, Televisa and Zubi continues to bring innovation to the market,” said Joe Zubi, COO of Zubi Advertising.