DMA to honor Chiqui Cartagena.

The Direct Marketing Associations (DMA) Directo: Council for Hispanic Marketing, will honor Chiqui Cartagena, director for multicultural marketing at Meredith Integrated Marketing, with its Hispanic Direct Marketing Professional of the Year Award on Tuesday, April 10, during the 14th Annual DMA Directo Days Conference, taking place April 10-11, at the New York Marriott Marquis.

Direct Marketing Professional of the Year Award

Chiqui Cartagena is a Hispanic media pioneer with over 20 years experience developing, launching, and running some of Americas most successful Spanish-language consumer magazines, including People en Español, and direct marketing programs like Club Música Latina for Columbia House.

As Director for Multicultural Marketing at Meredith Integrated Marketing, Cartagena is in charge of the development and execution of a wide variety of multi-platform marketing programs for a growing roster of clients interested in reaching multicultural consumers, including PepsiCo, Unilever, and Kelloggs, among others.

In 1996, she was part of the team that developed and launched the Spanish version of People magazine. People en Español is still the most successful Spanish-language magazine, and continues to dominate the Hispanic print market today. She has also worked on the development and launch of TV Guide en Español. Between 2000 and 2002, Cartagena worked as a consultant to several Fortune 500 companies that wanted to get into the US Hispanic market.

Chiqui Cartagena is the author of Latino Boom! Everything You Need to Know to Grow Your Business in the US Hispanic Market, which was published by Random House in 2005, and which has already become required reading for Hispanic marketing classes at colleges around the country including UCLA, Florida State University, and Wharton Business School.

DMAs Hispanic Direct Marketing Professional of the Year Award honors an individual who has made significant contributions to direct marketing by targeting the Hispanic segment.

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