Herrera honored as Businessman of the Year by Georgia Hispanic Chamber of Commerce.

Businessman Ralph E. Herrera captured top business honors at the Georgia Hispanic Chamber of Commerce’s annual Awards Gala.

“It’s an honor to be given this kind of acknowledgment by my peers and colleagues in the Hispanic business community. I could not have possibly achieved this award without my great Lanza Group team,” stated Mr. Herrera, who founded Lanza Group, LLC in Atlanta in 2003. Lanza Group works with clients such as Chick-fil-A and Verizon Wireless in reaching out to local and national Hispanic markets. Lanza Group also created the hugely successful Fiesta Atlanta concept.

“There is a real need for our kind of service in Atlanta. I believe in providing the best service and guidance possible to our clients and inspiring others to achieve similar success,” he affirmed, adding, “My goal is also to provide more professional services than any other Hispanic Marketing and PR firm in the Southeast. We aim to not just work with the Hispanic community, but the city and region as a whole.”

Mr. Herrera develops a continuous form of outreach within the Hispanic community through Atlanta’s premier Latin festival, Fiesta Atlanta. Fiesta Atlanta, held at Centennial Olympic Park, which was established by Lanza Group in 2007. In its first year, Fiesta Atlanta attracted over 30,000 people and in 2008 Fiesta Atlanta showed a 50% increase in attendance with over 45,000 revelers in attendance. Following the success of Fiesta Atlanta, the Lanza Group team has begun to lay the foundation for Fiesta Georgia 2008 in the city of Duluth in Gwinnett County, to be held in September during Hispanic Heritage Month. Lanza Group will also be hosting the Hispanic Achievement & Business Leadership Awards (HABLA) that will take place this October.

Lanza Group’s Chief of Staff, Ken A. Pedraza added, “Ralph’s efforts to revolutionize the way the Hispanic community is seen and represented in Atlanta is an inspiration.” Ken continued, “I am happy to have him at our side and to be a part of the Lanza Group. Ralph helps bring the Hispanic community’s needs and concerns to the forefront of many organizations and to the attention of Corporate America.”

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