Tere Zubizarreta, the founder of Zubi Advertising, will receive awards from three leading Hispanic institutions in the month of October. The Latin Business Association (LBA) has chosen Tere as their Latina Entrepreneur of the Year, Latin Business Magazine will honor her with their Latin Marketing Spirit Award, and the National Association of Hispanic Publications (NAHP) will be honoring Tere and her children (which now run the agency with her) at their Miami Advertising Summit. The LBA and Latin Business Magazine Awards will be presented in Los Angeles on October 13th and 14th, respectively. The NAHP award will be accepted on October 12th on Tere's behalf by her daughter Michelle, Chief Administrative Officer of Zubi Advertising.
"I am honored and humbled by this overwhelming display of recognition," said Tere Zubizarreta. "I share these honors with my entire staff at Zubi, whose hard work and perseverance drive our agency and who I consider my extended family."
Tere Zubi was chosen for this array of esteemed awards for her consistent and significant contributions to the U.S. Hispanic market and advertising industry, throughout a career that spans nearly three decades. Tere's achievements are of particular distinction, due to her humble beginnings as a Hispanic woman with no college degree in a largely male driven, 70's corporate America. Against all odds, she opened the doors to Zubi Advertising in 1976 and the rest, as they say, is "historia."
"I can think of few other people, man or woman, who have been able to overcome such insurmountable obstacles to achieve this wonderful level of success," said Ray Durazo, Chairman of the LBA. "Tere is truly a special person who deserves any accolade bestowed upon her."
In addition to her astounding business success, Tere has always been actively involved in the community. She is the first Hispanic woman to be elected to the Board of Governors and Committee Chair of the United Way of America; and serves on the Board of Directors of the Orange Bowl Committee; the Beacon Council; and Miami Children's Hospital Board of Trustees. She is also a co-founder and past chairperson of FACE, Facts About Cuban Exiles.
"It is truly a testament to her character that Tere has devoted so much of her efforts, and those of her agency, to giving back the Hispanic community," said Hernan Guaracao, President, National Association of Hispanic Publications. "The younger generation can learn so much from the path set by this legend within the industry."
Tere is still very active with the agency, but has passed many of her responsibilities on to her very capable children, Joe and Michelle Zubizarreta. Together, the family has taken Zubi Advertising to new and soaring levels of success, with billings in excess of $147 million in 2003, countless awards for superior creative work and a remarkable list of blue chip clients, such as American Airlines, Ford Motor Company, Lincoln / Mercury, MasterFoods and SC Johnson.