March 01, 2005 along with the Association of Hispanic Advertising Agencies have added one more award to be given at the 18th Association of Hispanic Agencies Semi Annual Conference April 13-15 - San Antonio, Texas.

This year we are adding 'El Gran Plan' Media Planning award. This award will be given to one of the nine (9) finalists in the Hispanic Media Planning competition for the best of show.

Every year the media planning competition awards nine (9) awards in the following categories:

-Best Plan Under $1 million
-Best Plan Using Cable Television
-Best Plan Using Direct Response
-Best Plan Using the Internet
-Best Plan Using Magazines
-Best Plan Using Newspapers
-Best Plan for Out-of-Home
-Best Plan Using Radio
-Best Plan Using Television

The judges for this year Media Planning awards are:

Elena Marroquin - Vice President of Strategy at Tapestry
Tony Aguilar - Director of Media Services at Acento
Alex Pallete - Vice President Director of Account Planning at The Vidal Partnership
Michael Trujillo - VP/Media Planning Director at Casanova Pendrill


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