AOL LatAM & Zoom Media Group Announce Content Agreement.

America Online Latin America, Inc. announced an online content agreement with Zoom Media Group (ZMG), publishers of Poder Magazine and Loft Magazine. This agreement will bring content from the two publications to AOL members in Mexico, Argentina, Puerto Rico and the U.S. Hispanic market via AOL Keyword: Latino and creates cross-promotional opportunities between the companies.

As part of this agreement, Zoom Media will provide AOL Latin America with content from its magazines Poder and Loft. In addition, the companies may engage in a number of cross-promotional activities, including providing AOL Keywords for the magazines and links to ZMG’s Web site. In return, AOL Latin America will be promoted across ZMG’s online and offline outlets. In addition, AOL Latin America will promote ZMG magazine subscriptions for which the Company will receive a portion of revenues generated from this promotion.

Demographically, ZMG publications are targeted to an audience that is educated and in the higher socio-economic classes, with credit cards and tech-savvy. Poder provides editorially independent business and political news to a vibrant audience in Latin America and the US Hispanic market. Loft magazine appeals to those interested in the latest lifestyles and fashions in the region.

Eduardo Hauser, Vice President of AOL Services, said: “AOL Latin America is committed to bringing our members a sampling of the best content available in the region. Our members will now enjoy access to Zoom Media’s informative and editorially independent content. In addition, being able to reach Zoom Media’s vibrant, educated, tech-savvy audience underscores our efforts to target higher-value members.”

Grego Berliavski, Publisher of the Zoom Media Group, said: “When we wanted to enhance our online presence, AOL Latin America was the best choice for a truly regional online provider. With services covering more than 75% of the addressable Internet market in Latin America, this content agreement with AOL Latin America will enable us to reach a wider audience than ever before. We are very excited to be a content partner with such a respected company and to be able to continue developing our online audience.”