Hispanic Magazine Ad Stats April 2002.

Media Economics Group released April statistics which continue to show that the overall picture in the U.S. Hispanic Magazine market is mixed with some of the largest publications continuing to post significant year-over-year declines in both Ad pages and estimated Ad dollars. These data are among the most recent findings from the company’s HispanicMagazineMonitor competitive intelligence service which monitors advertising activity in the vast majority of Hispanic magazine publications distributed in the U.S.

For example, among five of the largest monthly Hispanic publications only one – Selecciones showed a year-over-year rise in April ad pages (35%). The other four showed declines from the previous April: People en Español (-3.8%), Latina (-23%), Hispanic Business (-29%), and Hispanic Magazine (-51%). In terms of estimated advertising dollars, Selecciones (+49%) and People en Español (+25%) showed increases from the same period last year. Total ad pages in April among the 28 issues measured in the report summed to 604 Ad pages valued at an estimated $8.53 million.

The top 10 brands/products advertised in the month of April across all measured Hispanic magazines (by estimated Ad spending) were:

1. Torengos Tortilla Chips (The Procter & Gamble Company), $191,280
2. State Farm Insurance (State Farm Insurance), $135,505
3. Ford Mustang GT (Ford Motor Company), $129,040
4. Toyota Corolla (Toyota Motor Sales, U.S.A.), $124,396
5. Toyota Camry (Toyota Motor Sales, U.S.A.), $122,815
6. John Frieda “Frizz Ease” (John Frieda Professional Hair Care, Inc.), $117,350
7. WorldVision (WorldVision), $112,750
8. Celebrations Chocolates (Mars, Inc.), $112,425
9. Avon “Brilliant Moisture” (Avon Products, Inc.), $111,275
10. Palmolive (Colgate-Palmolive Company), $99,400

Source: HispanicMagazineMonitor.com, April, 2002

At the company level, the top 10 advertisers in the month of April across all measured Hispanic magazines (by estimated Ad spending) were:

1. The Procter & Gamble Company, $745,081
2. Ford Motor Company, $315,204
3. Toyota Motor Sales, U.S.A., $247,211
4. L’Oreal USA, Inc., $205,000
5. Colgate-Palmolive Company, $197,485
6. Avon Products, Inc., $157,942
7. Kimberly-Clark Corporation, $151,100
8. KF Holdings, $149,900
9. McDonald’s Corporation, $143,800
10. DaimlerChrysler Corporation, $140,080

Source: HispanicMagazineMonitor.com, April, 2002

For more information at http://www.HispanicMagazineMonitor.com

Skip to content