Latina Magazine & Latin Access Launch TV Partnership.
June 1, 2002
Latin Access and Latina magazine have teamed up to create a regular segment on Latino lifestyle, entertainment
and culture that will air as part of the nationally syndicated entertainment show. The co-branded pieces will be produced by Latin Access in conjunction with Latina magazine.
As part of the relationship, Latin Access will feature a regular segment based on Latina magazine’s editorial content within the body of their 30-minute program. Recent segments that have aired include:
* A profile of The Mummy star Patricia Velasquez, featured on Latina’s April cover
* A round-up of Latino-influenced spa treatments with Guiding Light star Jordi Vilasuso, hosted by Latina Editorial Director Betty Cortina.
* A profile of model Yamila Díaz, based on the magazine’s July cover story
“We’re thrilled to partner with Latin Access,” said Latina Media Ventures COO Roy Levenson. “The show covers the best of cultural and entertainment trends in the Hispanic market, and for us, it’s exciting to watch the magazine come alive on television.”
“Our partnership with Latina enhances the content of Latin Access by providing it the best information to the modern, upwardly mobile Hispanic population,” said David Gray, CEO of Latin Access. “Additionally, this is further evidence that the US Hispanic audience is becoming a stronger force in today’s media market,” he added.
