LOFT For Hispanic Men’s Launches.

Zoom Media Group (ZMG) announced the launch of the first ever men’s lifestyle magazine, LOFT magazine, for the pan-regional and US Hispanic markets. “Male readers have been ignored for too long by other publishers,” commented Zoom Media Group’s editor in chief Isaac Lee, “with LOFT we offer men the answer to their prayers — great stories combined with fantastic pictures of the sexiest women in Latin America.” LOFT’s first issue will appear on newsstands on September 20, 2001 in US Hispanic markets as well as in key newsstands in Mexico, Argentina, Colombia and throughout the rest of Latin America.

LOFT will be customized for each of its major markets (US Hispanic, Mexico, Argentina/Chile and Colombia/Venezuela/Panama). In addition, LOFT will feature top quality editorial from many of the leading writers and photographers in the US Hispanic and pan regional markets.

LOFT will initially be published on a bi-monthly basis and will have an ABC audited circulation of over 60,000 issues (20,000 for US Hispanic, 17,000 for Mexico, 14,000 for Colombia/Venezuela and Panama and 9,000 for Argentina/Chile). The magazine will be distributed through newsstands and paid subscriptions to mostly male demographic target in these countries.