Developing a Digital Roadmap for Your Brand.
August 23, 2008
This white paper is designed to outline a process for developing a digital strategy or “roadmap” for a brand. The goal is to combat the tendency for some marketers to approach digital from an execution-centric perspective. The following is a starting point for creating a more strategically driven digital planning process.
To view report CLICK on link below (Adobe Acrobat reader required):
http://www.brandchannel.com/images/papers/399_Digital%20Roadmap_final.pdf>
