Jorge Abrego has been named Vice President, Latino Business Development, Western Region for CBS Outdoor Latino.
Abrego, a seasoned media executive who previously owned a media–buying service specializing in out-of-home and non-traditional media targeted to multicultural market segments, will now concentrate on developing new business in the western U.S. for the unit. In this role, he will report to Arthur Rockwell, Senior Vice President, U.S. Latino and Latin America, CBS Outdoor Latino, and Brigg Hyland, Senior Vice President, Business Development, CBS Outdoor.
“I am thrilled to have Jorge on our team,” said Rockwell. “I have known him for many years and consider him a passionate professional in our business. I have no doubt that he will contribute significantly to the success of CBS Outdoor Latino.”