March 05, 2004

The National Association of Latino Elected and Appointed Officials (NALEO) has named Burson-Marsteller as its agency of record for its 21st Annual Conference in Washington D.C., June 24-26.

For the second consecutive year, Burson-Marsteller’s U.S. Hispanic Practice will provide NALEO with counsel and support for the organization’s most notable annual conference. NALEO will provide a platform to President George W. Bush and presumptive Democratic presidential candidate Senator John Kerry to address the leadership of our nation’s Latino population and acknowledge the pivotal importance of the Latino vote in the 2004 presidential election.

“In the complex panorama of the present elections NALEO’s conference will be instrumental in reaching out to the U.S. Hispanic community to meet its vision of creating a more vibrant democracy,” said Arturo Vargas, Executive Director of NALEO. “Burson Marsteller’s strategic expertise and guidance will be crucial in raising the profile and stature of the organization to new heights before our stakeholders and the national media. The firm’s expertise and skill in working with the Hispanic and national media will be a critical element in our success.”

“It is a privilege and a significant opportunity to help NALEO to position and promote an organization that provides an important service to Latino constituents and officials in our country,” said Jorge Ortega, Managing Director of Burson-Marsteller’s award winning U.S. Hispanic Practice. “Our team of bilingual and bicultural professionals from our B-M offices in Dallas, Los Angeles and Miami will provide strategic planning, communications campaign management and media relations preceding, during and following the conference. ”

The NALEO’s 21st Annual Conference, which will be held at the Hyatt Regency in Washington D.C., will gather more than 1000 Latino and appointed elected officials to showcase the issues, policies, and opportunities that the country’s political leaders will face when addressing the 40 million Hispanic Americans in the nation.

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