Avon Presents ‘Eres Tu’.

Avon captures the Hispanic tone and culture in “Avon Eres Tu” (which means Avon Is You), a new and beautifully designed bilingual brochure launching in October 2002, coinciding with Hispanic Heritage Month. Avon Eres Tu, separate and distinct from the traditional Avon brochure, will speak directly to the unique beauty and lifestyle needs of Latina women and their families “Avon Eres Tu was born out of Avon’s desire to address Latina women’s specific beauty needs,” states Sonia Russomanno, Director Marketing Segmentation at Avon Products, Inc. “The Hispanic Representative and customer
has always been an important member of the Avon family. With the Hispanic population in the United States increasing each year (12.5% of the U.S. population at present), and expected to continue growth in population and purchasing power, we recognized an opportunity to more closely address the needs of this growing, influential demographic.”