Cartoon Network Latin America reached an all-time high for contest entries with more than 620,000 total submissions for the Copa Toon Contest. Ninety nine percent of the entries were submitted online, reflecting increased user growth for contests. The contest was promoted on-air, online and in print and supported the network’s annual interactive and animated soccer tournament, Copa Toon.
The Copa Toon Contest ran from April 5 through May 5, 2002 and invited Cartoon fans to register by mail or online at www.CartoonNetworkLA.com, www.CartoonNetwork.com.BR or www.CartoonNetwork.com.MX. More than 300 winners throughout Latin America scored prizes and their names are currently posted on the Cartoon Network Web sites.
Mariana Mendes Torres of Brazil, Gabriela Rodriguez of Argentina, Itzel Sarai Rodríguez Parra of Mexico and Tomas Velez of Colombia were each awarded the Grand Prize - a big screen TV. In addition to the grand prizes, eight first-prize winners received a Pentium III computer, 20 second-prize winners took home a video game console, 100 third-prize winners each won a video game and 400 fourth-prize winners received a Copa Toon soccer ball.
“Never has any Cartoon Network worldwide had such an overwhelming response to a network contest,” said Fernando De Los Reyes, vice president of marketing for Cartoon Network and Boomerang Latin America. “By paying attention to our viewers’ preferences, we have been able to refine our contests and offer popular prizes - such as TVs, computers and computer games, items that appeal to the participant process and tie in with our multi-media Cartoon Network branding platforms.”
“The contest results are representative of the strength of the Cartoon Network brand and its Web sites in addition to the value the web serves our online fans and promotional partners,” said Stan Flowers, vice president of new media for Cartoon Network Latin America. “Since we began using our Web sites as a contest entry point, we have seen extraordinary growth in the number of submissions, with an increase of more than 1,300%.”