Chivas Regal Latin Grammy VIP Celebration.

Chivas Regal was a co-sponsor of the Latin GRAMMY VIP Celebration — the official Latin GRAMMY screening party in New York City, at Webster Hall on Wednesday, September 18, 2002. The official celebration hosted in part by Chivas Regal, brought the excitement of the 3rd annual Latin GRAMMY’S directly to New York City. Latin music enthusiasts and invited special guests of the New York area were a part of the most important Latin music event of the year.

“Chivas Regal is proud to be associated with the official Latin GRAMMY VIP Celebration,” stated Saul Sola, Brand Manager, Chivas Regal. “It allows us to continue our direct relationship with the Hispanic community in New York. We are excited that together we will witness the incredible musical achievement of Latino artists that are recognized globally and celebrated locally.”

Since the 2001 award ceremony was cancelled due to the tragic events of September 11, this year, the satellite parties played an even greater role in the overall national Latin GRAMMY festivities. The VIP parties featured live transmission on large screen TV’s of the 3rd Annual Latin GRAMMY awards ceremony, complimentary beverages and hors d’oeuvres, as well as live music and special celebrity appearances.

Whitney Repp, Divisional Brand Manager, Chivas Regal, commented “The Latin GRAMMY VIP celebration in New York City gives Chivas Regal an exceptional opportunity to co-sponsor an event that is meaningful to the local Latino community.”