CoActive Develops National Hispanic Event Marketing Network.

CoActive Marketing Group, Inc. announced the recent formation of its wholly-owned subsidiary, Grupo Hacerlo LLC. Grupo Hacerlo is a nationwide network of affiliated Hispanic-owned and operated agencies, providing event and on-premise promotional marketing services to fulfill clients’ national or regional promotional marketing activities in Hispanic
markets.

Grupo Hacerlo has a local presence in the top 24 US urban Hispanic markets — providing coverage that reaches 84.3% of Hispanic households.

John Benfield, Chairman and CEO of CoActive Marketing, stated: “With recent growth experienced by our MarketVision affiliate, which has recently been awarded Hispanic Agency status for a number of recognizable clients, and our further insights into the Hispanic market, it became evident that there was an industry need for an organization dedicated to providing coordinated Hispanic marketing events beyond the local level. Grupo Hacerlo, created to satisfy an industry need, is able to provide clients with an organization that will co-ordinate and execute their Hispanic marketing events and all related support activities. We are excited by the business opportunities that Grupo Hacerlo is uniquely equipped to service, and believe that Grupo Hacerlo’s activities will begin to have a positive impact on our revenues and earnings in our current fiscal year.”

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