Cuervo Network TV.

Jose Cuervo, the world’s leading tequila company, recently announced the launch of the CuervoNation extension to its website, www.cuervo.com.

Additionally, the Company has entered a partnership with bThere.TV, a leading producer and distributor of celebrity reality video programs, to introduce Cuervo Network TV (CNTV), an online proprietary network accessed through the CuervoNation section of cuervo.com.

Designed by DraftDigital, an interactive agency dedicated to creating brand-building results, the site’s new CuervoNation section allows consumers to become a part of CuervoNation by generating their own unique online Cuervo experiences and sending them via email to friends through the CuervoNation Generator. Additionally, consumers can discover CuervoNation by taking a virtual island tour, reading about the island’s history and viewing its Declaration of Independence. Consumers can also check out CuervoNation’s global expansion plan and the five themed outpost events featuring celebrity Ambassadors.
Another unique feature of CuervoNation is Cuervo Network TV (CNTV) where consumers can view a series of online entertainment programs from each of the five CuervoNation outpost events. bThere.TV will capture behind-the-scenes footage of celebrities enjoying CuervoNation moments at each outpost that can be seen on Cuervo Network TV online at cuervo.com. In addition to CuervoNation events, Cuervo Network TV (CNTV) will broadcast global content from bThere.TV. Current channels include parties from Ibiza, extreme skiing, and much more.

According to Sam Chadha, Integrated Marketing Manager for Jose Cuervo, “The addition of the CuervoNation section to our website reinforces our commitment to sustaining an interactive relationship with our customers and consumers. These new features provide entertaining dialogue and visuals that extend the reach of the CuervoNation experience by giving consumers the feeling that they’ve actually visited the island and the outpost events.”