FMF Promotions announced its partnership with The Programming Group, Producers of the "Instore Sports Network," a closed-circuit video service that broadcasts music and sports programming on to the selling floors of US, and Puerto Rico best retail stores. FMF Promotions will bring unique and exciting musical programming to the retail community. The project will kick-off at select US and Puerto Rico's Footlocker stores.
In order to promote a hip atmosphere with Latin-flare that is in tune with local consumers, videos from leading Latin rock and Pop artists from around the world will be featured on in-store video walls throughout the day. Shoppers will be introduced to the latest in cutting-edge Latin music videos, which are not readily available though many mainstream media outlets. Highlighted artists will be branded with young, hip lifestyle products and will gain much awareness though this program at Footlocker and other retail chains in the future. This will inevitably lead to top of mind awareness.
The alternative ñ program will start off in 50 key Footlocker stores throughout the US and Puerto Rico. This number will increase steadily as the program grows, ensuring an ever-growing alternative network so that enhanced awareness of artists and music can be achieved.