Heineken @ BillBoard Latin Music .

For the third consecutive year, Heineken en Vivo will be the presenting sponsor of the Billboard Latin Music Conference & Awards, one of the largest gatherings in Latin music. Heineken will support the program, taking place May 7-9 in Miami Beach, as part of Heineken en Vivo, an initiative that recognizes and celebrates Latin music. Heineken en Vivo will also be the presenting sponsor of the Billboard Latin Music Awards’ television broadcast May 12 on Telemundo, the fastest growing Spanish-language television network.

In addition to the sponsorship, Heineken will support the Billboard Latin Music Awards with on- and off-premise promotional activities across the country. The promotion provides retailers with point-of-sale (POS) materials such as case cards, danglers, banners, and table tents. Consumers will have the opportunity to purchase a Heineken-branded MP3 player via POS material, and also have the chance to win tickets to the event through on-air promotions. Dedicated national radio spots will also be featured, and all Hispanic-market television commercials during the weeks prior to the event will be tagged to promote the Awards.

“Now in our third year sponsoring the Billboard Latin Music Awards, we’re proud to continue supporting and recognizing the accomplishments of Latin music artists through our Heineken en Vivo initiative,” says Marimé Riancho, Heineken Brand Manager, Hispanic Markets, at Heineken USA. “Both in the U.S. and across the world, Heineken has a proud history of celebrating important and marquee events relevant to Heineken consumers – music in particular. The Billboard Latin Music Awards, in addition to being one of the hottest and most exciting celebrations within the Hispanic community, is also one of the most-recognized music events in the country, and we’re delighted to once again be a part of the excitement.”