In an effort to address eye health issues with the nation's largest and fastest growing minority group, Vistakon, Division of Johnson & Johnson Vision Care, Inc., has launched Viviendo Con Ojos Saludables, a national campaign designed to educate Hispanics on the importance of vision care, a health issue that is often neglected by this community. In fact, Hispanics age 40 and older are at a higher risk of developing certain eye diseases, such as glaucoma and diabetic retinopathy, a potentially blinding complication caused by diabetes. The Viviendo Con Ojos Saludables campaign will address cultural and communication barriers that have long affected the quality of care this population receives.
"Research shows that Hispanics are more likely to suffer from eye disease than other ethnic groups, partly due to a lack of eye health information in their language," said Carlos Navarro, Product Director, Vistakon. "Through this campaign, we want to raise awareness of the causes and effects of eye disease, and underscore the importance of regular eye exams."
As part of the campaign, a network of Hispanic Eye Care Professionals (ECPs) from across the country has been created to help deliver Spanish-language eye health information at the community level. The campaign is offering expertise, educational seminars and direct access to ECPs in six Hispanic key markets, including: New York, Los Angeles, Miami, Dallas, Chicago and Houston. Keeping with its commitment to further educate the Hispanic community on eye care, Vistakon, Division of Johnson & Johnson Vision Care, Inc., is sponsoring three of the United States' most highly regarded Hispanic festivals: Miami's Calle Ocho, Los Angeles' Fiesta Broadway and New York's Colombian Day Festival. The brand is also launching a first-of-its-kind Spanish-language website, www.acuvue.com/espanol, where consumers will have access to eye health information, as well as the ability to learn about the Acuvue Brand family of products.