December 20, 2011

Entravision Communications Corporation announced the launch of “El Vacilón del Mandril” on Entravision’s La Tricolor format radio stations in nine markets, including Denver, Colorado, Sacramento, California and Las Vegas, Nevada.

The show, which began airing on Entravision’s radio stations on January 18th, can be heard Monday through Friday at various times throughout the morning. Featuring veteran Hispanic radio personality and lifelong jokester Ricardo Sanchez, better known as “El Mandril” (the Baboon), “El Vacilón del Mandril” provides listeners with an entertaining array of wisecracks, hit music and prank phone calls. The family-friendly program includes guest segments from Tatiano, the effeminate problem solver, and La Toluca, Mandril's co-host. The program is sure to entertain La Tricolor listeners, no matter their age or geographic location.

“As a leader in Spanish-language radio, we constantly seek to enhance our programming lineup with fresh talent and shows to attract new audiences to our market-leading stations and provide advertisers with compelling opportunities to reach the growing Hispanic population,” said Jeffery Liberman, President of Entravision’s Radio Division. “The addition of ‘El Mandril’ to our slate of the most popular and entertaining Spanish-language radio personalities, such as Erazno Y Chokolata and Jenni Rivera, continues to set Entravision and its station formats, like La Tricolor, apart from the rest.”

The show currently airs on Entravision’s La Tricolor format stations in KPVW-FM Aspen, Colorado; KXPK-FM Denver; KMXX-FM El Centro, California/ Yuma, Arizona; KQRT-FM Las Vegas; KAIQ-FM Lubbock, Texas; KRNV-FM Reno, Nevada; KRCX-FM Sacramento; KLOK-FM Salinas, California; and KMIX-FM Stockton, California.


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