Improving Marketing Mix Models with more Granular Radio Data [REPORT]
May 13, 2012
Learn more about how Arbitron and the radio industry are working to improve marketing mix models with more granular PPM radio data. In a recent webinar, we shared three case studies about how advertisers improved their read of radio’s performance in their marketing mix by using more granular data from Arbitron.
To download report CLICK on link below;
http://www.arbitron.com/downloads/ROIonMarketingModelMix.pdf>
