What Women Want: Factors Driving Tune-In and Tune-Out In Radio.

This special report focuses on the “factors” or forces that drive female listeners. By paying attention to these factors, programmers and marketers can gain a better understanding of the elements that motivate women to tune in and out of radio.

To view report CLICK below (Adobe Acrobat required):

http://www.arbitron.com/downloads/www_factors.pdf

Download Adobe Acrobat Reader

http://www.adobe.com/products/acrobat/readstep2.html