Access Worldwide & ACNielsen Expand Research Relationship.

Access Worldwide Communications, Inc. announced the renewal of a one-year agreement with ACNielsen U.S. for multicultural research services. Access Worldwide’s Cultural Access Group will support the client’s expanded ACNielsen Homescan LA Hispanic Panel, a research program that gains insights about the purchasing behavior of the growing Hispanic market.

Access Worldwide is providing a variety of research services for the ACNielsen Panel including; recruitment of new panel participants; hiring, training and support of field representatives; development of recruitment materials; and evaluation of key panel recruitment measures.

“The Homescan Hispanic Panel is the first US-based on-going consumer panel to capture the diversity and complexities of the Hispanic market,” remarked David Morse, Senior Vice President of Access Worldwide and Chief Operating Officer of the Company’s Cultural Access Group. “ACNielsen and its clients have gained valuable insights from the Panel and are armed with essential information that can be used to explore the sales and marketing opportunities that the Hispanic market provides with its rapidly increasing growth rate and buying power.”

“I am extremely pleased with the new ACNielsen contract and their continued vote of confidence in Access Worldwide as a research partner,” commented Michael Dinkins, Chairman and Chief Executive Officer of Access Worldwide. “ACNielsen is our largest research client and we are excited by the opportunity to work with such a high-caliber research company.”