Santiago & Valdes Solutions Grows.

In a response to corporate America’s demand for “in-culture” consulting, Santiago & Valdes Solutions announced the appointment of Arminda Figueroa as vice president and partner. The addition of Figueroa to the team and the rapid growth of the company further underscores the need for strategic counsel as corporate America reaches the exploding multicultural market.

In her position as vice president and partner, Figueroa is responsible for account management and operational functions of Santiago & Valdes Solutions, including human resources, procurement, IT/technology.

“We are extremely pleased to welcome Arminda to Santiago & Valdes Solutions. She is a strategic player and brings an impressive history of experience and innovative market solutions to the team,” says Carlos Santiago, co-chair and partner of Santiago & Valdes Solutions. “As companies continue to realize the consumer potential of the multicultural market, they are looking to Santiago & Valdes Solutions to help them reach this vastly untapped market. Arminda ‘s addition to the team is helping to accelerate our pace of professional services and deliver more bottom-line results for our clients.”

Figueroa brings over 12 years of solid hands-on experience and advanced academic knowledge of traditional, direct and digital marketing to Santiago & Valdes Solutions. She is the former Director of Internet Service Provider Marketing for Univision OnLine where she introduced new customer marketing concepts and delivered impressive returns. Prior to her work at Univision OnLine, Figueroa managed a national Hispanic marketing campaign that delivered the best ROI and features per sale of any campaign for Verizon. Earlier in her career, at Anheuser-Bush, she served as a crisis manager and on a special task committee to help evaluate a $1 billion investment in Corona Beer.

“I’m very excited to be part of the Santiago & Valdes Solutions team,” says Figueroa. “Santiago & Valdes Solutions is a pioneer in the in-culture management consulting arena. There is great corporate demand for the services we provide and I look forward to using my extensive market and research experience to help companies strategically reach the multicultural landscape.”

Currently, Figueroa is an active board member for the Urban Business Assistance Corporation at Stern School of Business-New York University and is a 1998 fellow of the National Hispana Leadership Institute. She has received numerous recognitions from various community and professional organizations including the 1999 Woman of the Year Award by the National Puerto Rican Parade and the National Hispanic Scholarship Fund for Outstanding and Generous Support.