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Since food trucks appeared on the restaurant scene their perceivable threat to brick-and-mortar restaurants has been widely debated, and a recent survey conducted by The NPD Group.

By Ana Gonzalez-Barrera and Mark Hugo Lopez 3 comments

A record 37.6 million persons ages 5 years and older speak Spanish at home, according to an analysis of the 2011 American Community Survey by the Pew Research Center.

According to a survey by Alteryx and AbsolutData of industry leaders last spring, the impediments to leveraging customer analytics involve the persistence of corporate silos, a general lack of expertise within the company, and the burden of simply managing the sea of data.

The Pew Hispanic Center has been renamed "Pew Research Center's Hispanic Trends Project." It will be under the direction of Mark Hugo Lopez, who in July was named director of Hispanic research for the Pew Research Center.

This report bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We've updated and revised these trends since their initial publication. The report also maps out 20-plus Things to Watch in Retail, from innovative business models to shifting consumer behaviors to the latest tech developments.

Many of the posts focusing on specific insights from Tr3s’s 2012 research study Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty have circled around an important theme: their desire to avoid risk. This week, we’re going to go into more depth on this topic because it is perhaps the most important piece of general information about Hispanic Adult Millennials to emerge from our research.

Fifty percent of global consumers surveyed are willing to pay more for goods and services from companies that have implemented programs to give back to society, an increase of five points (45%) from 2011, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Willingness to spend more with socially responsible companies increased in 74 percent of the countries Nielsen measured.

The U.S. Census Bureau released an interactive, online map pinpointing the wide array of languages spoken in homes across the nation, along with a detailed report on rates of English proficiency and the growing number of speakers of other languages.

How are Hispanic Adult Millennials spending their time? Tr3s sought an answer to this question in its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Looking at how their time is distributed between family, friends, school, and “me time,” Tr3s made comparisons between Hispanics and non-Hispanics 18 to 29 who live with their parents, as well as those who have moved out to form their own families. By Insight Tr3s

A new study called The Multi-Cultural Latino Consumer finds that though Latinos are far from homogenous, diverse segments overall stay true to significant commonalities when it comes to food, in particular their preference for fresh, local and whole ingredients and traditional dishes that help preserve their connection to their family and country of origin.

Is the shopping mall a dying institution? Last December, The Atlantic published an article, “The Death of the American Shopping Mall,” reporting that e-commerce poses a major threat to shopping centers as we know them. As people make more purchases online, this story suggests that fewer people will shop in physical locations and we won't need as many malls. By Insight Tr3s

Today’s growing US Hispanic market is a fascinating place. On the one hand, traditional values abound, on the other, we find a dynamic and tech-savvy segment of the population. This multi-faceted combination creates a mosaic that is at once both beautiful and confusing. Marketers are justifiably keen on leveraging both English and Spanish language ads to reach and connect with this rapidly growing segment of the population.

U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace. This rise of Latinas is driven both by strong demographics and a healthy inclination to embrace and retain their Hispanic culture even as they make significant strides toward success in mainstream America.

Years ago, the Pew Hispanic Center lacked information about Mexican Americans—they only dealt with "Hispanics." Since that time, the Pew Hispanic Center has concluded that "a report based on a nationwide survey" found most Hispanics don't embrace the term "Hispanic," and even fewer prefer the term "Latino." Instead, they prefer specific terms including Guatemaltecos, Peruanos, and Mexicans.

I’m a big believer in research and hard numbers as legitimate indicators of trends. Recently, I’ve been reflecting on how demographic studies have identified so many changes in the world of moms since my company began marketing to them exclusively 25 years ago.

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