As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
'm still not sure why Ad Age felt compelled to give a voice to hate. I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming "Media Evolved" conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he's still a racist.
TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important." And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.
Carat USA and Aegis Media - Multi-Cultural Marketing released the finding of their new Hispanic Consumer Connections research study that according to them reveals that 90 percent of Hispanic media budgets
In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori
The Hispanic ad agency is doomed according to these new multiculturalists or cross-cultural theorists. They can only do one thing well; target US Hispanics in Spanish the old traditional way, but mainstream ad agencie