HispanicAd announced the winners of the 2016 Hispanic Media Planning ‘Excelencia” Awards at the AHAA conference held in Miami, FL
Based on the input of our Judges:
Katy Bonilla - Media Manager at Zubi Advertising
Theresa Miller - Media Director
Andrea Redis - Coste - SVP Media Services at C-Com Group, Inc
The winners of this year’s competition are:
Best Plan using Branded Entertainment/Content Integration
Agency: d expósito & Partners
Client: AARP
Product: AARP Services
Chief Contact Strategist: Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis
Best Campaign under $1 MM
Agency: d expósito & Partners
Client: McDonald’s Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist: Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis
Best Plan using Data for Targeting & Addressability
Agency: Identity (IPG Mediabrands)
Client: FCA
Product: FIAT 500x
Media Director: David Queamante
Media Planner: David Queamante
Media Buyer: David Queamante
Best Plan using Direct Response
Agency: Havas Edge
Client: ALSAC St. Jude
Product: YAMILA Campaign (donor acquisition)
Media Acquisition Strategy Manager: Jaida Vaught
Director, Client Services & Multicultural: Chad Crammer
Best Integrated Plan integrating 3 or more media types
Agency: d expósito & Partners
Client: McDonald’s Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist: Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis
Best Plan using Local Media
Agency: d expósito & Partners
Client: McDonald’s Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist: Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis
Best Plan using Mobile
Agency: Zubi Advertising
Client: Ford Motor Company
Product: Focus
VP Media Director: Isabella Sanchez
Media Supervisor: Marian Lozano
Sr. Digital Analyst: Daniel Alston
Sr. Ad Ops Specialist: Jackie Interian
Social Media Strategist: Manu Gabaldo
Best Plan using Out of Home
Agency: Zubi Advertising
Client: Ford Motor Company
Product: Fusion and Focus
VP Media Director: Isabella Sanchez
Media Supervisor: Marian Lozano
Media Buyer: Kathy Bonilla
Best Plan using Publishing
Agency: Zubi Advertising
Client: JP Morgan Chase
Product: Consumer Bank
VP Media Director: Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Jose Merino
Best Plan using Radio
Agency: Zubi Advertising
Client: Dunkin’ Donuts new York
Product: DD Limited Time Offer/Coffee Leadership
VP Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Manager: Kathy Bonilla
Media Buyer: Lourdes Banos
Best Plan using Social Media
Agency: Mediavest – MV42
Client: Comcast
Product: XFINITY X1 Language Choice
Media Director (Strategy): Tracy Decker
Media Director (Digital/Social): Carolina Cadena
Media Planner: Ian Goldman
Best Plan using Television
Agency: Zubi Advertising
Client: The Lincoln Mercury Company
Product: Lincoln MKC
VP Media Director: Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Alexandra Galicia
Media Manager: Kathy Bonilla
el Gran Plan
Agency: d expósito & Partners
Client: AARP
Product: AARP Services
Chief Contact Strategist: Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis
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