Cable is #1 for watching Television, Followed by Computers, Tablets, and Smartphones.

Viamedia announced the results of its 2013 Television & Advertising Survey, conducted online among 2,029 American adults by Harris Interactive from June 24-26, 2013. The survey, which was drafted based on Viamedia’s experience as the country’s largest non-MSO, found that nearly all Americans watch television (97%) with 72% saying they watch cable TV and 33% watch on a device1 (tablet, smartphone, computer).

Of those US adults who watch television programming (97%), those between the ages of 18 – 34 (57%) are the most likely group to indicate that they watch on a device (other than TV). Northeastern states show a stronger preference for cable television than the other regions (81% compared to an average of less than 75%).

A majority of TV watching Americans (59%) admit to having some degree of likelihood to act on a commercial they watch, with the strongest percentage saying they are most likely to do so when watching on a computer (29%), followed by television (24%), smartphone (21%), tablet (21%), and Smart TV (4%). Television watchers in the Western region are more likely than those elsewhere to say they are most likely to act on commercials seen on a computer (38%) followed by the Midwest (31%), the South (27%), and the Northeast (26%).

Of the 64% of Americans who watch on-demand programming, 69% say it is okay to air commercials during on-demand programming, and women were statistically more likely than men to be okay with it (74% v. 65%).

“Viamedia’s 2013 Television & Advertising Survey shows that cable is the preferred way to watch television, with watching on devices beating traditional TV,” said Jeff Carter, Viamedia CEO. “Our study has proven that a majority of Americans will act on commercials they watch. At Viamedia, we are focused on driving revenue through the power of media. We provide video providers across the country with dependable, high quality representation of their advertising inventory, as well as, offering an extensive suite of online marketing services & solutions to help drive the business needs of our customers.”

For more information at http://www.viamediatv.com