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It’s important to have clear brand positioning, executed consistently across all touchpoints. But which media brands can best amplify your personality?

As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Channel fragmentation, privacy, ad avoidance and social responsibility are additional considerations that affect everything from marketing strategy to channel choice to message tone.

It is hardly a secret that the television advertising landscape is rapidly transforming as consumers' viewing habits become less straightforward. Audiences can access their favorite shows on traditional pay TV or across any number of digital touchpoints, like streaming services or network apps.

Our annual holiday survey revealed that nearly two-thirds of U.S. consumers expect their 2021 holiday season will be more like it was in 2020, during the pandemic, than it was in 2019.

Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases for themselves and their families this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. Despite the continued supply chain disruption, this is on par with consumer spending last year.

Univision Communications Inc. announced 87 new open positions at Univision News, the company’s  news division. The new job openings are centered in the production of news, and include reporters, anchors, and correspondents, as well as producers, editors, operators, and technicians, and will accelerate Univision’s evolution to become the largest Spanish-language media company in the world.

For the first time in its over 50-year history, Special Olympics launched a fitness campaign aimed at Hispanic athletes with intellectual disabilities. The campaign, Escuela de Fuerza, which translates to School of Strength, drops at a key moment during the pandemic when many athletes with intellectual disabilities are working out from home to avoid public spaces.

Companies are disclosing the racial and ethnic composition of their boards at a record rate.

Ten ways scope-management and performance-evaluation programs can help brands assess and mitigate risk

Consumer companies are being confronted with inflationary cost pressures on many sides.

Toward a “new and improved” understanding of corporate innovation programs

Philanthropy’s role in advancing gender equality and promoting racial justice

As we approach the 23rd annual ANA Multicultural Marketing & Diversity Conference, it's a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity.  By Bill Duggan / Association of National Advertisers

A new study commissioned by the Interactive Advertising Bureau (IAB) and led by a researcher from Harvard Business School, found that the internet economy grew seven times faster than the total U.S. economy during the past four years, and now accounts for 12 percent of the U.S. gross domestic product (GDP).

TikTok, in partnership with Publicis Groupe and WARC, have released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase through “community commerce.”

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