Agency

Fun While It Lasted: Ad Industry Approaches a Reckoning

The ad industry, which so admirably mastered the technical complexities of digital and social media, is threatened by its deteriorating business economics. The business model is broken. Marketing executives (CMOs and Indirect Procurement) and agency CEOs need to radically redesign how they do business with one another.

CALL FOR ENTRY FOR THE HMC STRATEGIC EXCELLENCE AWARDS

The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the nation’s rich cultural complexity.

Though On-Screen Diversity is Improving, Latinx Viewers Demand Better Representation

Two-thirds (64%) of Latinx consumers surveyed feel the media plays a big role in helping change stereotypes and negative opinions different groups have of each other.

One Thing Losing Teams fail to realize

New business pursuit teams that are stuck in losing streaks are desperate for a way to reverse their fortunes. Unfortunately, the methods they try often don’t work.

The rise of commerce media

Commerce media is transforming advertising by using data to close the transaction loop.

Multicultural Marketing Investments Expected To Grow In 2022

As we start a new year, there's a sense of optimism regarding the expectations around multicultural marketing investments. Before the holiday break, I connected with a few industry leaders representing different segments and discussed the trends for 2022.  By Isaac Mizrahi - Co-President of ALMA

Performance media and marketing: An expanding playground for brands [REPORT]

While performance media will be unlikely to influence a major purchase decision on its own, it works incredibly well for short-term impulse purchases – and brands can leverage these moments to build long-term brand value.

Biggest and Smallest Wealth Gaps by Race/Ethnicity

Some key factors driving the racial wealth gap include unequal access to higher education and employment for minorities, as well as residential segregation that still persists.

Direct Mail Still Leads in ROI by a Wide Margin

When it comes to direct marketing media strategies, email remains king among advertisers while social media is gaining ground and running a close second, according to a new ANA study.

Streaming grew its audience in 2021; Drama, reality and kids’ programming lead the content wars

Fueled by significant increases in connectivity and appealing content across an ever-widening array of platforms, streaming services capitalized throughout the year on consumers’ growing appetite for over-the-top video content. In total, Americans streamed almost 15 million years’ worth of content in 2021. Despite the myriad options across the streaming landscape, consumers were most drawn to a few stand-outs, some of which simultaneously introduced audiences to content not focused on the U.S., such as the Great British Baking Show, Squid Game and Luca.

How Americans Watch TV [REPORT]

In this new report, we share our latest insights about how Americans watch TV, including some of the key reasons that cord cutters gave for abandoning traditional TV service, how much they spend each month on cable and/or streaming subscriptions, and more.

Guide to diversity and representation in media planning and buying [REPORT]

Developed by the WFA Diversity Task Force with the support of GARM – the Global Alliance for Responsible Media, Diversity & Representation: Focuson Media Planning and Buying highlights four key areas where bias can occur and proposes questions and approaches that can be used to ensure progress. It also pulls together key resources that can be used to tackle any gaps or areas of concern.

38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term

A set of rapid pulse surveys conducted by Ipsos through our proprietary Ipsos Digital platform shows that two in five (38%) of Americans state they are very or somewhat familiar with the metaverse, with significant differences by age and by the presence of children in the household: one in two (53%) of those with children in the household, 53% of those 18 to 34, 45% of those aged 35 to 54 and 20% of those age 55 or older report familiarity with the term.

Micro Cultural Insights Yield Hyper Engaged Audiences, Higher Conversion Rates [PODCAST]

In this episode of The New Mainstream podcast, Marissa Nance, Founder and CEO of Native Tongue Communications, discusses how micro-cultural insights can help marketers use empathy to improve marketing performance.

Embrace the “Netaverse”

While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony.  by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma

2022 Trust Barometer [REPORT]

The 2022 Edelman Trust Barometer reveals that business holds onto its position as the most trusted institution, with even greater expectations due to government’s failure to lead during the pandemic. By an average of five-to-one margin, respondents in the 28 countries surveyed want business to play a larger role on climate change, economic inequality, workforce reskilling and addressing racial injustice.

A comprehensive guide to brand equity and growth [REPORT]

Brand equity is one of your business’s most valuable assets. Our many studies have proven that the stronger the brand, the more superior the shareholder returns, and the greater the contribution to a business’s cash flow.

2022 media planning: why brands need to understand consumer sentiment

As we look toward a third year of living with COVID-19, savvy marketers know that meaningful, personal connections will be the key to long-term brand health. For that, they’ll need to focus on building and maintaining trust with their audiences—as well as which channels to leverage in those efforts.

Build trust in diversity, equity, and inclusion commitments

Since the spring of 2020, many organizations have made public commitments to address societal disparity and injustice, and established or expanded diversity, equity, and inclusion (DEI) initiatives for their current and future workforce. After more than a year of accelerated efforts, the questions arise: Do workers trust their organizations’ commitment and efforts thus far? And how might this change going forward?

Retail predictions for 2022 [PODCAST]

Reda says 2022 is poised to be a great year for retail. Customers are excited to return to stores, and retailers are focused on new ways to make the in-store experience even better.

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