The hidden cost of pitching revealed.
The ad industry, which so admirably mastered the technical complexities of digital and social media, is threatened by its deteriorating business economics. The business model is broken. Marketing executives (CMOs and Indirect Procurement) and agency CEOs need to radically redesign how they do business with one another.
The Hispanic Marketing Council (HMC) announced the call for entry for the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Census data has revealed that Hispanics are responsible for half of the population growth of the nation and a critical driver of the nation’s rich cultural complexity.
While I love, embrace, and can even say I’m an “early adopter” of new technologies, I’m a bit at odds with the overwhelming overload of Metaverse, NFT’s, bitcoin, crypto and all the advances of our society. Each of these come to us as sharp contrast to what the pandemic opened our eyes to: the importance of humanity, the resilience of humankind, the rearrangement of our priorities: health, family, home, kindness, transparency, and harmony. by Luis Miguel Messianu, Founder, Creative Chairman and CEO, Alma
Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity
Nearly all agencies and firms I come across who have downsized have charged their remaining teams with"doing more with less." They feel their better people can handle larger workloads with greater efficiency. That's probably true for a while, and perhaps it's sustainable if the work is heavily process-oriented and repetitive.
The American Advertising Federation District 10 presented Lopez Negrete Communications, the nation’s largest independently owned and operated Hispanic marketing agency, and Team Hounanimous, a collective of several local Houston-based organizations, companies and agencies with the Mosaic Award for Diversity and Inclusion in an Integrated Campaign.
I was recently working with two different clients on two different final pitch presentations that shared a common challenge: client-imposed restrictions on the format of the meeting.
The past couple of years have been a wild ride. However, even amid lingering concerns about Omicron and economic uncertainties, there’s a sense that the worst is behind us as we enter 2022. by Mark Duval - The Duval Partnership
In November, Adweek released the results of a survey of 70 brand marketers asking them to rate their agencies’ performance during 2020 and anticipate plans for changing or retaining their agencies next year. by Jody Sutter
Liberty Communications, a communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record.
The action by the League of United Latin American Citizens adds to the debate over a term embraced by younger Latinos and those seeking more inclusive, gender-neutral language. Domingo García, president of the League of United Latin American Citizens, the nation’s oldest Latino civil rights organization, has instructed staff and board members to drop the word “Latinx” from the group’s official communications.
The ANA/AIMM recently released, “A Diversity Report for the Advertising/Marketing Industry,” examining diversity in client-side marketing departments. The report comes with a significant headline – Finally, there has been progress in increasing ethnic diversity! By Bill Duggan, Group EVP at Association of National Advertisers (ANA)
The Hispanic marketing industry must take action and capitalize on the spotlight that is currently shining on diversity, inclusion and multicultural marketing. By Lee Vann – Captura Group
The panic over the impact supply chain snafus are having on how many ad dollars are spent during this quarter is probably overdone. Not because there won’t be notable cuts; they have already happened and continue to do so, according to the six ad execs interviewed for this article. Rather those dollars won’t be lost for good. They will be spent eventually in the quarter. The hard part for those execs is knowing when.
Agencies are in the service business. But you wouldn’t know it by calling a dozen agencies. Many of them will let your call ring until it rolls over to a general mailbox. And once you leave a message in that abyss, who knows whatever happens to it after that? Maybe someone will get back to you in a couple of business days? What kind of first impression is that? By Mark Duval – The Duval Partnership