Spanish Broadcasting System Inc., (SBS) announced the appointment of Berry Jasin as Vice President of National Sales of SBS’s Consolidated Operations. In this role, Berry will be responsible for coordinating and developing successful national sales and marketing campaigns for the entire SBS group.
Business
Top 10 Technology Trends for 2012
Deloitte announced the research findings from its 3rd annual “Tech Trends 2012” report, which identifies and predicts the top 10 emerging and disruptive technologies that are expected to play a crucial role in how businesses are anticipated to operate globally in 2012 and beyond.
Advertising & Marketing Industry shows commitment to LGBT Workplace Equality.
With no federal nondiscrimination law and limited state protections, the Human Rights Campaign Foundation’s Corporate Equality Index (CEI) has helped transform the American workplace for the better over the past ten years.
Uneven Campaign Metrics make Multichannel Advertising more Challenging.
Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.
Quadrennial events to help ad market grow in 2012 despite economic troubles
ZenithOptimedia predicts global ad expenditure will end this year at US$464 billion, 3.5% higher than in 2010, then accelerate to US$486 billion – a 4.7% growth – despite the continuing slowdown in Europe and fears that its debt crisis will get much worse. ZenithOptimedia expects ad expenditure to grow 5.2% in 2013 and 5.8% in 2014.
HuffPost a la Miami
The Huffington Post Media Group announced the launch of HuffPost Miami. The site will cover the complexities of the ever-changing Miami metropolis as it forges a 21st century identity and builds on its storied past and unique location as an entry point to Latin America and the Caribbean.
Univision agent for Grupo Televisa Brands in US & PR.
Univision Communications has been named the exclusive consumer products licensing agent for Grupo Televisa’s brands throughout the U.S. and Puerto Rico effective immediately.
BB&T names Lobo to lead Multicultural Markets group.
BB&T announced that Luis Lobo has been named Multicultural Markets Manager.
BRANDED Content spend reaches all time high.
The total spend on branded content rebounded significantly in 2011 to the highest level ever – $1,914,000 per company – according to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise. The biggest driver of growth from 2010 to 2011 was in publication budgets, which increased by 68%.
80% of U.S. Consumers skipping stores on Black Friday.
Recent weekly Nielsen surveys of shoppers show that, much like in 2010, the majority of consumers (80%) are avoiding in-store Black Friday shopping. While increased Black Friday promotions appeal to consumer’s desire for “hot deals,” as a shopping event, Black Friday is becoming less relevant in the retail world as online shopping grows and holiday promotions begin earlier and earlier in the year. In fact, 35 percent of those recently survey cited they’ve already started their holiday shopping.
