Business

As U.S. retailers ramp up for post-Thanksgiving holiday shopping, consumers increasingly turn online to search for the best deals and make plans for Black Friday and Cyber Monday sales. Since one of the top reasons for using social media is to receive deals and discounts, NM Incite, a Nielsen/McKinsey company, took a look at online buzz about Black Friday and Cyber Monday over the past two years.

Spanish Broadcasting System Inc. (SBS) announced the appointment of Felix Lopez to Vice President of SBS Miami Radio/TV-Consolidated Sales for Spanish Broadcasting System, Inc, (SBS).

As online shopping continues to reach unprecedented levels, retailers plan to emphasize value and savings to their shoppers all holiday season long.

According to a recent BDO USA, LLP survey of 100 chief marketing officers at leading U.S. retailers, just 27 percent expect to see an increase in Black Friday sales, down from 38 percent in 2010. Similarly, only 24 percent project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6 percent increase in Black Friday sales (down from 3.8% in 2010) and 2.5 percent increase in Cyber Monday sales.

Soft consumer confidence and lingering unemployment have retailers looking to the 2011 holiday season with caution. According to a recent BDO USA survey, chief marketing officers at leading U.S. retailers expect a modest 2.9 percent increase in total holiday sales this year.

Is Best Buy the savior of the U.S. economy? It could be, if it ramps up its Hispanic and multicultural marketing efforts in the wake of the carnage it just left in Europe. By Adam R Jacobson

Being purposeful with your company’s marketing efforts and doing what’s right for the audience – and not necessary the C-Suite – will help a company to maintain its brand strength among multicultural consumers. By
Adam R Jacobson

I’m still not sure why Ad Age felt compelled to give a voice to hate.

I mean, how else do you explain their decision to invite a bona fide prophet of hate to their upcoming “Media Evolved” conference? Glenn Beck may be doing something interesting in media (according to Ad Age) but he’s still a racist. He’s still the man who called President Obama a racist. He’s still the man the Color of Change ad industry advocacy group lobbied Fox News to dump for his racist, gloom and doom TV program. By Manny Gonzalez

Available on HispanicAd.com’s El Blog above

If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget devoted to reaching U.S. Hispanics. Most of the research and discussion around the right spend issue has been spearheaded by the Association of Hispanic Advertising Agencies (AHAA), who started publishing annual reports on the right spend in 2002. by Jose Villa / Sensis Agency.

Available on HispanicCMO.com, HispanicPRpro.com and HispanicAccountPlanner.com

Newlink America, the Hispanic ad and pr agency that produces the video series called Newlink Conversations: Dialogue, Debate and Discovery on the Hispanic Market, released the latest video blog featuring Charles P. Garcia, CEO of Garcia-Trujillo on the ten mistakes companies make in building a sustainable business in the Hispanic market. VIDEO Available on HispanicCMO.com