Jorge A. Plasencia, chairman and chief executive officer of Republica, a service advertising, branding and communications companies, was named “Outstanding CEO of the Year” by the Greater Miami Chamber of Commerce (GMCC) at its Top 100 Minority Business Awards Luncheon held last week.
Business
TV Ad Spending largely unaffected by growth Online.
US spending on major media will continue its slow recovery from the recession this year, with dollars inching up by just 1%, eMarketer projects. Overall ad spending won’t reach 2007 levels again within the forecast period, but television is making a better-than-average comeback and will surpass 2007 spending levels by 2012.
US Hispanics: Opportunities and challenges of a market in full development.
Without a doubt, a great deal of the focus of the SES event currently taking place in New York is on the Hispanic market. And with good reason: Hispanics in the United States are increasingly connected, perform more and more searches and shop more on the web. By Mark Lopez, Head of the US Hispanic Audience, Google
Sarachek Blacker joins Terra USA as Chief Revenue Officer/VP Sales.
Terra USA announced the appointment of Liz Sarachek Blacker as the Chief Revenue Officer/VP Sales.
McDonald’s and iNSPIRE! launched web series featuring young Latino musicians.
Dallas-based Hispanic advertising agency, iNSPIRE!, launched the first installment of Latinos Are One (LR1).
Comcast and NBCUniversal create External Diversity Advisory Council.
Comcast Corporation/NBCUniversal announced it has created a Joint External Diversity Advisory Council to advise the senior executive teams at Comcast and NBCUniversal as the company takes steps to become an industry leader in diversity.
Did Pepsi finally pay for dumping Madonna?
OK, so I digress. I’m listening to “Vogue” as I write this.
Everything I know about marketing I learned from the Material Girl.
After last week’s HUGE news that regular regular Pepsi had lost its #2 position to Diet Coke, I thought wow, the Virgin Girl had finally gotten her revenge. For those of you who had fallen asleep, Pepsi dumped Madonna in 1989 after it felt the heat from religious groups for sponsoring Madonna’s “Like a Prayer” song.
by Manny Gonzalez
To read more CLICK above on El Blog
Monitoring the big impact of Puerto Rico’s population drop.
Puerto Rico’s unprecedented decline in population over the past decade will have a lasting impact on the island’s economy and is highlighting concerns over its long-term sustainability.
Emilio Azcarraga Jean strikes again; Joe Uva is his latest casualty.
For all those who doubted about who was in charge at Univision after the extension of the Program License Agreement (PLA) last year, the answer should now be crystal clear. While Haim Saban may hold the title of Chairman, Emilio Azcarraga Jean holds the title of Golden Ruler, as in he who holds the gold rules. The gold in this case was the PLA which Broadcast Media Partners BMP (the consortium that owns Univision) wanted desperately to extend beyond 2017. But Emilio was not about to give that extension without first extracting a few demands. Joe Uva’s position was one only of them. So let’s go back in time, and put the story-line into context. BY JOSE CANCELA
Annabelle Candy Company looks to California Latinos for Continued Growth.
Annabelle Candy Company, makers of the beloved Rocky Road, BIG HUNK, Abba-Zaba, LOOK, and U-NO candy bars is marking its 60 years of business and 25 years of distribution in the Mexican market with a new sales initiative to reach Mexican and Mexican American communities in the U.S.
AT&T to acquire T-Mobile USA.
AT&T Inc. and Deutsche Telekom AG announced that they have entered into a definitive agreement under which AT&T will acquire T-Mobile USA from Deutsche Telekom in a cash-and-stock transaction currently valued at approximately $39 billion.
