Creative

Univision and Volkswagen Collaborate on #MovermeEsMiPasion Campaign

Univision and Volkswagen recently joined forces for #MovermeEsMiPasion, a unique campaign designed to reach the Hispanic community through a custom content series in support of the launch of the 2022 Volkswagen Taos SUV.

Mental Health in the US Hispanic Creative Industry

Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity

Reversing the decline in advertising effectiveness

Advertising has always battled for attention. But what if there were more than one type of attention? And what should we be doing as advertisers to capture it today?

12 predictions for 2022

From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

In today’s media industry, every second really counts

When was the last time you saw a 60-second ad on TV? I bet it’s been a while. While the media industry has debated the most effective ad length for decades, we know the answer—at least generally speaking—isn’t a full minute. Today, 15 seconds is most common for TV*; comparably, ads on the internet can be as short as a single second. For brand advertisers, that means that regardless of platform, every second matters.

Cannes Lions announces Creative B2B Lion to the 2022 Awards

Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion. The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and awarding taking place in Cannes in June.

Can anybody hear me? The power of music in advertising

Music can affect audience emotions and make your ad memorable. Used wisely, brave and bold choices can help you differentiate, re-brand and set your advertising apart from the crowd.

The Cannes Factor: Winning in the golden age of creative excellence

As the global benchmark of creative excellence, what can the winners at Cannes teach brands? The winning features of creative brand storytelling.

Cannes Lions International Festival of Creativity will return as a hybrid festival, in Cannes, France, from 20-24 June 2022.

For 2022 and beyond, Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and the world are facing today.

In memoriam of three great advertising leaders

Just in time for “Día de los Muertos” when we celebrate the lives of those who have left us and beyond all the terrible deaths caused by Covid19, 2021 has marked the passing of three great advertising leaders for whom I worked for.  By Luis Miguel Messianu, Founder-Creative Chairman-CEO Alma

Audio Creative Best Practices: The Blueprint For Developing Impactful Ads [REPORT]

When it comes to audio creative, there are a few commonly asked questions. What are best practices? Is a thirty-second ad better or worse than a sixty-second ad? What is the difference between a host-read ad versus a pre-recorded ad?

Writing a Creative Brief – Important elements [INFOGRAPH]

How to write, sharpen and present better creative briefs.  By Will Humphrey  – Strategy Director at Wunderman Thompson

The Three-Word Brief

Advertising is a small part of marketing. We don’t control the product. We don’t control the pricing. We don’t control the distribution or the customer service or the marketing strategy. The only thing we control is one aspect of communication.

2021 Diversity Report [REPORT]

Shutterstock has just released their 2021 Diversity Report, where they analyze the responses of over 2,000 marketers worldwide, to understand how the latest social events around the world impacted visual content trends, and give us valuable insight into the ways in which diversity takes protagonism in creative imagery and visual communication moving forward.

Why Addressable TV and CTV Need to Coexist in a Cross-Screen World

It is hardly a secret that the television advertising landscape is rapidly transforming as consumers’ viewing habits become less straightforward. Audiences can access their favorite shows on traditional pay TV or across any number of digital touchpoints, like streaming services or network apps.

For Half of Americans, seeing produce image motivates purchase

Visual discovery – even when it’s in the form of advertising – drives purchase decisions. Nearly half (49%) of Americans say product images influence their purchases of consumer packaged goods (CPG), while almost three-quarters (74%) say images in search results are very or extremely helpful in determining which products to buy, according to a new consumer sentiment survey commissioned by NCSolutions (NCS).

Video Ads Conqueror Over All Other Forms of Social Ads

StitcherAds announced the results of a new commissioned study on how social media advertising influences purchasing habits across generations, analyzing 500 US-based respondents, ages 18 and over.

FEMA and Ad Council Release New Latino-Focused PSAs Urging Communities to “Listo” Campaign PSAs

In recognition of National Preparedness Month and Hispanic Heritage Month (September 15-October 15), FEMA and the Ad Council released new Ready Campaign PSAs developed specifically for the Latino community as part of FEMA’s approach to advance accessibility and cultural competency in boosting the nation’s preparedness.

J Balvin and Miller Lite – just being Jose

Miller Lite recently announced their partnership with J Balvin and to continue their partnership and celebrating living authentically, Miller Lite is releasing new creative spots featuring Jose Alvaro Osorio Balvin (a.k.a. J Balvin) and his personal take on Miller Time! – or in this case, Es Jose Time.

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