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HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

David Droga’s new role as CEO of Accenture Interactive has been a hot topic this week. While many wonder what it might mean for consultancies versus agencies, that may be a moot point as the two hire and acquire their way closer together. And it's not what I find most interesting about Droga's new position.  Droga’s ascension signals the increased valuation of creativity. If a business consultancy can put a creative in its #1 position, that says a lot about how it perceives creative's value for its own business and clients.  By Mark Duval - The Duval Partnership

Celebrities feature in 16% of ads worldwide – but their presence alone is not enough. Used effectively and consistently throughout a campaign they can improve brand impact and sales.

Miller Lite and Jose Alvaro Osorio Balvin (a.k.a. J Balvin) are announcing "Es Jose Time," a partnership and campaign featuring Jose's take on Miller Time. Developed with creative agency Alma, the campaign peeks behind the curtain of J Balvin's on-stage persona and shows what he is like when he's simply being Jose: the man who values time with his family and close friends over everything else.

Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order

Hyundai has teamed with Univision as the new presenting sponsor of Sábado Futbolero (Saturday Soccer). Hispanic Americans are a pivotal force in soccer’s growing influence throughout the U.S., and the campaign, #BecauseFútbol, features three new Spanish-language TV spots

 

Stuck at home I was badgered into writing this by account men keen to capture my knowledge (such as it is) for future generations. One of them - an ambitious and talented young man - suggested a list and I duly complied. It turns out they had a point.  Also their is a podcast by Brief Bros that analyses the listBy Charles ‘Chaz’ Wigley, Chairman of BBH Asia, shares 100 lessons he has learned over his career as an advertising planner.

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we've learned and contemplate the possibility the creative briefs are over.

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

Latinos are big on tradition, even when it comes to business. For years they have been managing their finances using a document dinosaur, compiling receipts, invoices, and endless printouts into el cuadernito (the notebook).

The Winners and Short List for the 2021 Cannes Lions is final.  US Hispanic Agencies garnered 8 Lions.  Ibero America & Latin American garnered 147 Lions.  Winners are?

The funnel as a marketing concept celebrated its 100th birthday some time ago. The magnificently named St. Elmo Lewis came up with the acronym AIDA in 1898. He argued that you need different sorts of advertising to capture Attention, stimulate Interest, stoke the flames of Desire, and finally nudge your audience into Action.

An increasingly complex digital landscape can easily spiral out of control

The opportunity for brands is to identify and attract potential shoppers by diverting spend away from competitive brands. Targeting based on real-world purchase behaviours can deliver a measurable improvement in advertising performance.

Inclusion and Diversity in advertising is a hot topic, and one of the creative devices used by many of Kantar’s Creative Effectiveness Award winners. And we know that demonstrating inclusion and diversity in advertising is no longer optional, it’s an imperative. It isn’t just socially and morally right; progressive and inclusive advertising improves ROI.  So how can you get inclusive portrayal of people right in your ads?

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