Digital

The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium

The head of MIT’s Center for Constructive Communication talks about how data can help storytellers, what audiences of the future might look like, and why artificial intelligence cannot replace human creativity

5 keys to a successful digital marketing transformation [REPORT]

Today’s consumers demand omnichannel sophistication and personalized brand experiences, forcing companies to rethink their approach to demand generation and find better ways to measure marketing effectiveness.

NBC Universal Telemundo introduces Tplus

NBCUniversal Telemundo Enterprises announced the launch of Tplus, a new content brand designed to super serve the full spectrum of today’s U.S. Hispanics for years to come.

Reinforcing first-party data strategies is essential for securing consumers’ loyalty

By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth.

Current State of Video Advertising and Brand Suitability [REPORT]

This much needed study, The Maturation of Brand Suitability, covers the evolution of brand safety and suitability and features insights from over 325 marketing decision-makers who oversee video advertising strategies across industries in the US and the UK.

Telemundo Streaming Studios announces “Historia de un Clan”

Telemundo Streaming Studios announced the cast for its new miniseries (title to be confirmed) currently in production, an adaptation of the hit Argentinian series, Historia de un Clan

Univision announces team for Streaming Platform

Univision Communications Inc. announced the addition of four new seasoned executives to its streaming team, in preparation for the launch of its two-tiered global platform. These new senior leaders will contribute to the new streaming service that will deliver high quality Spanish-language content to more than 600 million Spanish speakers worldwide.

The Programmatic POOP Funnel

Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for programmatically-bought display advertising on its exciting journey from your pocket to the bank accounts of middlemen, con men, crooks, and the Bermuda Triangle.

12 predictions for 2022

From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share their predictions for the marketing industry in 2022.

VAB and 4A’S join ANA Cross-Media Measurement Effort

The ANA announced that the Video Advertising Bureau (VAB) and the 4A’s (American Association of Advertising Agencies) have joined the ANA’s Cross-Media Measurement (CMM) initiative.

New trend report: Into the Metaverse [REPORT]

Wunderman Thompson Intelligence presents "Into the Metaverse," a new report exploring the consumer behaviors, business models and brand opportunities that are emerging as the metaverse takes shape.

2021 Hispanic Programming Upfront Report – DOWNLOAD for FREE

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Programming Report (previously Hispanic TV Upfront Report) for our readers.

2021 Hispanic Content, Data & Social Report – DOWNLOAD for FREE

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2021 Hispanic Content, Data & Social Report.  A comprehensive look at the importance of understand, analyzing and usage of data to make effective and efficient marketing decision to reach US Hispanic Consumers.

NAHP announces Board of Directors

The National Association of Hispanic Publications, Inc. (NAHP, Inc.) announced the swearing in of its new Executive Board of Directors and Regional Directors as the organization celebrates its 40th year anniversary next year in 2022. This year, the NAHP swears in its largest and most diverse group of leaders in over a decade.

Estrella Media adds to Board of Directors

Joining the board are Jacqueline Hernández, CEO and Co Founder of New Majority Ready; Flavio Morales, EVP at Endemol Shine Latino;; and Michael Rubenstein, the Co-Founder and President of OpenStore.

Steve Mandala joins Estrella Media as Chief Revenue & Local Media Officer

Estrella Media announced that Steve Mandala, former President, Ad Sales & Marketing for Univision Communications and Executive VP, Cable Entertainment Sales for NBCUniversal, is joining the company as Chief Revenue and Local Media Officer. Mandala starts on December 1 and will be based out of the company’s New York office.

Beyond martech: building trust with consumers and engaging where sentiment is high

Brand advertisers have a lot to consider as they plan their strategies and navigate the increasing fragmentation of platforms and channels that consumers are engaging with. Yet while brands can use data to inform messaging, leverage modern martech to improve targeting and measure engagement to gauge performance, there is one facet of marketing that modern technology can’t help with: consumer trust.

NBCUniversal & Telemundo program donates laptops & internet access to Latino Communities

NBCUniversal Telemundo Enterprises, in partnership with Comcast’s Internet Essentials program and the Hispanic Heritage Foundation, announced a gift of over 2,000 laptops and free internet service for a year to young people, students, and seniors across the United States. The laptops and internet access are being donated by Comcast and Telemundo to support Latino communities most negatively impacted by the COVID-19 pandemic.

Pan American Games go OTT

Panam Sports and Streann Media are launching the Panam Sports Channel, which is bringing fans throughout the Americas closer to sports than ever before.

The Internet of Space Things

Is it wrong to wish on space hardware? So sang Billy Bragg in 1985 and his question was prescient: the 1990s saw a flurry of satellite activity with very smart people jumping into the space game with the dream of delivering broadband data to the underserved masses. Sound familiar at all?

Skip to content