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If money follows time, then as consumers shift their viewing to mobile devices, advertising share shifts away from TV and toward the new premium-video online ecosystem.

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

Univision Communications, Inc. announced it has partnered with Bedrocket to form Flama, UCI’s first digital destination for video content created for 15 – 30 year olds who are drawn to Latin culture that is influencing today’s younger generation.

Advertising spending on paid digital media by the US healthcare and pharmaceutical industry will hit $1.18 billion in 2013 and rise to $1.47 billion by 2017. Though spending is growing quickly in some less-regulated sectors of the healthcare industry, continued privacy concerns, regulatory uncertainty around prescription medicines and patent expirations for blockbuster drugs will continue to put a damper on pharmaceutical-related investments.

Over the past four years, the percent of American adult internet users who upload or post videos online has doubled from 14% in 2009 to 31% today.

Marketers report strong doubts about their skills, effectiveness and ability to measure the impact of their campaigns according to research released from Adobe.

National activity and regional spot marketing, where dealers keep the overall brand in tune to the local nuances, drive Ford Motor Co.’s digital brand strategy for US Hispanics. David Rodriguez, multicultural marketing manager at the automaker, spoke with eMarketer’s Danielle Drolet about the demographic, its mobile-skewing behaviors and the state of Spanish-language search.

Engaging with Millennial Moms, gaining their loyalty and winning their business means using dramatically different tactics compared to prior generations of moms.

David Lawenda has joined Facebook as VP, Global Sales, US, reporting to Carolyn Everson within the Global Marketing Solutions team at Facebook. David is now the leader of the US sales team at Facebook, overseeing sales and marketing relationships with the leading brands and agencies in the country.

YouTube is no longer a repository of videos tossed together in a free-for-all manner. The “channelification” of YouTube has been popular with advertisers and a boon for the video platform, too. Jamie Byrne, director of content strategy, spoke with eMarketer’s Paul Verna about how the channels underscore a number of innovations at the company.

Telemundo Media was honored for its hit digital series “Mia Mundo” and “Secreteando” at the IAB MIXX Awards. “Mia Mundo” was awarded silver and “Secreteando” was awarded bronze in the Multicultural category, recognizing a campaign or individual execution targeted toward a specific segment of the population based on cultural demographics such as language, heritage, or community.

It’s no secret that online video is booming. The average American watches 22 hours of video each month. A recent comScore study reports that 187 million Americans watched nearly 50 billion online videos in July 2013.

    While the desktop PC may still have the greatest reach among US web users, time spent accessing the internet via mobile has surpassed time spent on the PC, according to research from mobile ad network Jumptap and comScore. This is in keeping with eMarketer’s findings, which estimate that this year, for the first time, time spent on nonvoice mobile activities will surpass time spent online on desktops and laptops.

  Millennial males in the US have earned a reputation as laggards. But that’s not how today’s young men regard themselves, according to a new eMarketer report, “Taking the Measure of Millennial Men: As Sort-of-Grownups, as Digital Users, as Consumers.”

Digital video is surging. According to Cisco Systems, US internet video traffic in 2012 averaged 4.6 exabytes per month, and by 2017, that figure will more than triple to 17.1 exabytes per month.

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