In June 2013, Pinterest ranked as the fifth fastest-growing social network in Mexico, expanding 127% when compared with the same month in 2012, according to comScore. The improvement came from a very small base, however, and it pushed the number of subscribers in Mexico up to 500,000 only, comScore found.

The US retail industry’s advertising spending on paid digital media will hit $9.42 billion in 2013 and rise to $13.50 billion by 2017, for a 10.5% compound annual growth rate (CAGR), according to a new eMarketer report, “The US Retail Industry 2013: Digital Ad Spending Forecast and Key Trends.”

  A new survey finds that most internet users would like to be anonymous online, but many think it is not possible to be completely anonymous online

  88% of consumers use mobile devices and PCs when planning a purchase. Here's a look at the changing behaviors of mobile shoppers.

With back to school season now upon us, we turn our focus to the teen consumer—an increasingly influential group with diverse entertainment interests—and how technology plays a central role in their interests.

  It will begin appearing across Yahoo properties globally tonight.

Imagine what the world would be like if you couldn’t remember anything.

Digital banking—customer interactions and transactions that take place via web, mobile and other digital channels—is no longer just a complementary element of retail banking services in the US, according to a new eMarketer report, “Digital Banking Trends: With Consumer Preferences in Flux, Is Omnichannel the Answer?”

As customers add new devices like smartphones and tablets to the spectrum of tools they're using on a daily basis, businesses are learning an important lesson – stop trying to dictate to customers how they should view brands and buying decisions, start sharing a perception of the brand as part of a more comprehensive customer journey.

When it comes to interactive video advertising, almost everyone is a newbie. That’s because, according to various rough estimates, only about 10% to 20% of all digital video ads have some kind of interactive component.

A new wave of made-for-web video content has redefined what it means to watch television, according to a new eMarketer report, “Made-for-Web Video Content: The New TV.” eMarketer defines made-for-web video as programming created for digital platforms, including websites, desktop-based streaming apps and mobile apps.

As teens gain access to mobile devices, they have embraced app downloading. But many teen apps users have taken steps to uninstall or avoid apps over concern about their privacy.

In a majority of marketing-driven companies today, brand managers typically have the final say on their product’s media plan (take a look at the consumer packaged goods industry, for example).

Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots -- logical and dispassionate.

Leading digital buyers are spending 30% of their digital budgets on cross-device campaigns in 2013, according to a major research study released by ValueClick Media and Greystripe.