Agency

When it comes to corporate social responsibility (CSR), consumers want more than aspirational mission statements. According to the newly released 2012 Cone Communications Corporate Social Return Trend Tracker , 84 percent of Americans hold companies accountable for producing and communicating the results of CSR commitments by going beyond the mission to robustly communicate progress against well-defined purpose.

Brands are looking to content marketing both to deepen engagement with their customers and prospects and to break through digital marketing’s clutter and audience indifference, according to a new eMarketer report, “Best Practices for Content Marketing: Engaging Consumers Across Multiple Digital Channels.”

Most Puerto Ricans may not speak the world’s language of business ‘very well,’ but at least they want to. You’ve probably heard of the Digital Divide, or the significant gap between workers and citizens able to easily work with computers and digital devices, and those who can’t. With so many jobs nowadays demanding digital skills, the divide has essentially locked a high number of Puerto Ricans out of the labor force.

With true, integrated cross-platform measurement inching ever closer, will the Heisenberg Uncertainty Principle come into play for media? Will the very act of observing viewers as they migrate across platforms change the nature of media itself?

When I first heard about the joint venture between ABC and Univision my reaction was one of positive intrigue.

Here were two major media companies about to go after the ever-burgeoning bicultural, bilingual Latino. And I was pleasantly surprised to hear that the new network would be in English. But when I heard the new network would be based in Miami I began to wonder whether the parties were really serious about their stated mission. While Miami can certainly benefit from getting 350 new jobs (”new” would have to be suspect since Univision is based in Miami), I thought that establishing the new venture in Miami might actually undermine the entire proposition.

Published by Manny Gonzalez — Available On HispanicAd.com El Blog

This paper, created from the survey results of more than 300 companies, explores the importance of the holiday shopping season for online businesses, the preparations they make generally and the impact the holidays have on the live chat implementations present on the respondents’ sites.

Latinos are divided by religion in their preferences in the upcoming presidential election, according to the latest survey by the Pew Hispanic Center and the Pew Forum on Religion & Public Life, both projects of the Pew Research Center.

Human capital professionals are struggling to meet the needs of an-ever changing global business landscape. As global markets and technology evolve, “people processes” are failing to keep pace. While tremendous strides have been made over the past decade in areas like workplace diversity and flexibility, the human capital function has largely lagged behind in effecting organizational success.

comScore, Inc. released a study on online video viewing activities in Mexico with insights from its comScore Video Metrix service. The study found that internet users in Mexico have the highest average online video engagement in Latin America at more than 14 hours per viewer in August.

Advertising is on the rise around the globe and across nearly all media types, according to Nielsen’s Global AdView Pulse report. Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 percent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 percent.

The Retailing Today annual Insights issue, in conjunction with Chain Store Age and Nielsen, provides insights into market moving trends and a thought provoking view on where the retail and consumer packaged goods industry is headed in 2013.

Public relations agency VPE recently expanded its operations base to the East Coast with the appointment of veteran PR professional Veronica Rodriguez as Account Director in New York City.

It’s far too early to talk about predictions for next year, but if I were starting the conversation about 2013 I’d say next year is all about three things: data, mobile and TV.

Meet the Mass Affluents—a new segment of wealthy Americans defined by Nielsen as households with income producing assets between $250,000 and $1m (excluding real estate). More than 13 million households are classified as Mass Affluent, representing approximately 11 percent of all U.S. households.