A McKinsey Global Institute report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality. The public, private, and social sectors will need to act to close gender gaps in work and society.

Natalie Boden, the founder and president of BODEN Agency, was inducted into the 2020 PRWeek Hall of Femme during a virtual ceremony that brought together hundreds of industry professionals. This award is the highest accolade in the communications profession and recognizes professionals who have transformed the industry and who serve as a source of inspiration to the next generation of PR leaders.

As if three simultaneous pandemics (a health-related, the social tension of racism and inequality and the global economic recession) weren’t enough, over the last ten years or so, our industry has gone through a “pandemic“ of its own. This “virus” has affected mainly multicultural marketing and branding, and ultimately, companies who have suffered from sales, their share of the market, and other KPI’s declines. It is known as “Total Market” and it’s both dangerous and damaging! The main symptoms are indifference, lethargy, laziness, shortsightedness or even blurry vision, which results in overall brand weakness and connection fatigue.  By Luis Miguel Messianu Founder-Creative Chairman-CEO at Alma

In this research brief, Stanford Latino Entrepreneurship Initiative’s research highlights the ongoing impact of COVID-19 on Latino-owned businesses. We followed up with the same group of Latino-owned businesses that took our survey in March and also surveyed a larger sample of 7,000 Latino and white business owners.

Hispanics represent 18.5 percent of the population in this country, but just 4 percent of the executive ranks.

In the second quarter of 2020, based on MAGNA’s analysis of media owners financials, advertising revenues dropped by -17% to $46bn.

As the leading organizations representing global brand marketers and the digital media and advertising industry, we welcome your decision to delay the proposed policy changes for Apple's Identifier for Advertisers (IDFA) for iOS 14 until next year, and we request an urgent meeting to ensure we use that additional time to launch a collaborative process to address widespread questions and concerns around those upcoming changes.

Business must now decide how to manage three intertwined issues: Covid-19 and the ensuing economic downturn; the necessity of action on diversity, equality, and inclusion; and the election, which is prompting deep partisan divides.

The COVID-19 crisis has completely altered what daily life looks like both here in the United States and throughout the world. No longer can people simply go about their lives – there is heightened concern surrounding health and safety as this virus makes its way through society.  By Lauren Lootens / Florida State University

Great problem solvers are made, not born. That’s what we’ve found after decades of problem solving with leaders across business, nonprofit, and policy sectors. These leaders learn to adopt a particularly open and curious mindset, and adhere to a systematic process for cracking even the most inscrutable problems. They’re terrific problem solvers under any conditions. And when conditions of uncertainty are at their peak, they’re at their brilliant best.

The greatest shift may be in how the buy side and sell side interact. Sellers of premium inventory have historically owned something very valuable that advertisers needed: eyeballs. And they still do. But now, that is not enough. There is greater onus on the sell side to deliver on a product or service that appeals to cautious and under-funded advertisers and agencies. This is where things get interesting.

Economic uncertainty, the acceleration of digital commerce, and an October Prime Day will make this holiday season unlike any other.

Sometimes when you finish writing an article, you may struggle a bit to find a catchy headline. You look for something that could immediately break through the clutter, maybe something with a sense of humor, sometimes a breaking news approach. However, that’s not the case for this article. Sorry, but this time I went with a direct headline. Why? Because I believe it is crucial to address this topic in a very straightforward manner.  By Isaac Mizrahi -  Co-President of ALMA

It is only 60 days until the election, and the first absentee ballots are going out today. The tension is only going to continue to build over the next two months; amplification is the operative word. And life, and our data, bring into clear relief our polar world—Red, Blue; Good, Bad; Rich, Poor; Black, White. We are divided as a nation. Perhaps our only unity is in our agreement of disunity. What did Thomas Paine say? —"these are the times that try (our) souls…”

Video conferencing has become such a fixture in our everyday lives that it will change the future of work for the better.  By Rosemary Ravinal

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