Political

In Changing U.S. Electorate, Race and Education Remain Stark Dividing Lines [REPORT]

A study in contrasts: Republican and Democratic strengths and weaknesses in party identificationRepublicans hold wide advantages in party identification among several groups of voters, including white men without a college degree, people living in rural communities in the South and those who frequently attend religious services.  Democrats hold formidable advantages among a contrasting set of voters, such as black women, residents of urban communities in the Northeast and people with no religious affiliation.

Will Hispanic Voters Swing the 2020 Election? [REPORT]

Most people are surprised to learn that nearly 30% of U.S. Hispanics voted for Trump in 2016. Hispanics, it turns out, are not a homogeneous group. Over 50% are U.S. born with roots in 20 countries of origin, each with its own rich cultural and political heritage. The world, however, has changed considerably since 2016. Voters have a clearer idea of the president’s policy priorities and leadership style.

Naturalized Citizens Make Up Record One-in-Ten U.S. Eligible Voters in 2020

More than 23 million U.S. immigrants will be eligible to vote in the 2020 presidential election, making up roughly 10% of the nation’s overall electorate – both record highs, according to Pew Research Center estimates based on Census Bureau data.

2020 Super Tuesday Voters Media Usage Study

The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.

2020 Political Ad Spend: Updated Projections – Hispanic?

Thanks to billionaire Michael Bloomberg, television ad spending in the 2020 presidential contest has spiked to unprecedented levels. Well over half a billion dollars ($626 million) has been spent so far, with Bloomberg splashing out more half the total ($333 million), and fellow billionaire Tom Steyer dropping another $157 million. Taken altogether, the Democrats have spent 96 percent of the total to date—with President Donald Trump’s essentially uncontested primary campaign spending a comparatively paltry $18 million dollars (and an outside group supporting his re-election kicking in an additional $4 million). In comparison, even with competitive contests in both parties, only $269 million (through 2/15/2016) had been spent at this point in 2016.

Where Latinos have the most eligible voters in the 2020 election

This year, Latinos are expected for the first time to be the nation’s largest racial or ethnic minority in a U.S. presidential election, with a record 32 million projected to be eligible to vote. They will account for 13.3% of all eligible voters. However, the number of Latino eligible voters is still far below the 60 million Latinos who live in the country.

U.S. Media Polarization and the 2020 Election: A Nation Divided [REPORT]

As the U.S. enters a heated 2020 presidential election year, a new Pew Research Center report finds that Republicans and Democrats place their trust in two nearly inverse news media environments.  

Why Latinx Can’t Catch On [MUST READ]

New words stick when they come from below, and respond to a real need.
 

The Road to Election 2020 [INFOGRAPHIC]

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who’s voting and who’s not, and who can be engaged, so they’ll turn out at the polls. Whether you want to engage in a “get out the vote” campaign, or focus messaging efforts in key swing states, you’ll want to tune in each month as we explore voters and their role on the road to election 2020.

From MAGA to DACA: Make the Americas Great Again

By Gonzalo López Martí  – Creative director, etc / lmmiami.com

  • A new era of northbound Hispanic immigration is around the corner.
  • Which America will welcome with, mostly, open arms.
  • Here’s why.

Handicapping the Race for Political Advertising in 2020

The 2020 presidential race is shaping up to be a record year for political ad spending — and digital is poised to land a larger share of that spending. Democrats are fired up (with more than 20 Dems running for president), President Trump is aiming to bank a billion dollars for his reelection effort, and campaign managers conditioned by digital media will be in charge of many campaigns.

Political Media Buying 2020: Still Way Too Early Prediction

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Political Ad Spend to Reach $6 Billion for 2020 Election

Growth in political ad spending is expected to slow dramatically during the 2019-2020 election cycle, according to Kantar Media, which predicts political campaigns for US federal office will spend $6 billion on paid media placements this year. But a greater share than ever will be directed toward digital channels.

2018 Hispanic Vote Data for Seven Crucial States in Advance of Key 2020 Contests

Univision Communications, Inc. announced the release of crucial Hispanic voter data analysis in conjunction with L2 (Labels and Lists) which demonstrates across the board voter registration and turnout increases in the key primary and general election states of Arizona, Colorado, Georgia, New Mexico, North Carolina, Ohio and Pennsylvania.

Public Highly Critical of State of Political Discourse in the U.S. [REPORT]

The public renders a harsh judgment on the state of political discourse in this country. And for many Americans, their own conversations about politics have become stressful experiences that they prefer to avoid.

Notices Telemundo names Loris – SVP of Election 2020 & Special Projects

Noticias Telemundo announced it has named veteran news executive Patsy Loris as Senior Vice President, Elections 2020 and Special Projects, effective July 29. Loris will be based in Miami and will report to Luis Fernandez, Executive Vice President of Network News at Telemundo.

Public’s 2019 Priorities: Economy, Health Care, Education and Security All Near Top of List [REPORT]

At the outset of Donald Trump’s third year in office, the public’s to-do list for the president and the 116th Congress spans domains with the economy, health care costs, education and preventing terrorism all cited as top priorities by majorities of Americans.

How Bipartisanship Could Affect The Advertising Industry Following Midterms

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which historical perspective you use as a benchmark), the Democrats harnessed voter anger against the current administration into a solid win by capturing the House of Representatives for the first time in eight years.

9 Things You Should Know About Hispanic Voters Ahead of the 2018 Midterm Elections [REPORT]

Hispanic voters are poised to play a potentially pivotal role as to whether the Democrats or the Republicans control the US Congress after the midterm elections. Hispanic voters have grown as a percentage of the electorate, largely as a result of young Hispanic-Americans attaining voting age.

Political Advertising in the Digital Now [PODCAST]

How much is spent on political advertising and how big a part of the mix is digital? In the latest episode of “Behind the Numbers,” we break down the numbers and dig into questions about Facebook, the role of messaging and whether brands are being dragged into the political arena.

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